Friday, January 31, 2020
Assessment Methods Essay Example for Free
Assessment Methods Essay Question: Explain the main types of assessments and explain how you conduct or could conduct an initial assessment of learners Assessment is one of the main resources of learning. It is key to understanding and developing for both teacher and learners. Here are the different methods of assessments and how I would use them in my organisation. Initial Assessment: this method comes into play the minute the group of learners are introduced to a new teacher. It is a crucial part of their learning journey as it provides information needed to decide a learners starting point. It is the benchmark from which learners can progress and achievement can be measured. For example, teaching a new child on his or her first football session with my organisation, the teacher would need to assess age, physical attributes and most importantly if the child has every played or been taught before and if yes, to what standard. After this initial assessment it can then help the teacher plan a better programme for this individual and development can begin. Observation: Observing learners in action, whether it is certain drill or game situation is pretty much the main key to overseeing their developing firsthand. Also gauging their understanding, by them mirroring what they are being taught or shown. This can help the teacher grasp whether the teaching session has been successful and pitched at the right level. By viewing individual performances the teacher can assess this thoroughly and record notes of the session in the ‘evaluation section’ on the session plan. Formative Assessments: This is the ongoing assessment which takes place over the duration of the course to ensure each learner is or can demonstrate a progressive understanding of the learning objectives from each session. This can be done on an observational basis as well as QA (question and answer). For example, the teacher seeing a learner performing a skill that was taught as part of a drill in training and then progressing this into a game/match situation without being prompted. Witnessing this, noting it and then asking questions to that individual, such as – Why did you do that skill? Did it work? – allows that learner to gain some form of feedback on their actions in that situation. Question and Answer: QA is the obvious point of gauging what information has been taken on board by your learners. As well as learning the physical attributes of football, it is important learners know exactly why they are being taught a certain skill or drill and when and where they can use it in a game situation. So creating scenarios where learners can be shown something then questioned – why did we do this and can you think of a better way – will give the teacher a better understanding through the relevant responses from individuals or the group. This can be done on the pitch or broken down into a classroom situation. Getting answers from learners in a verbal or written way can help assess and test their awareness and knowledge in certain areas. Summative Assessment: This is the all important assessment that allows learners to gain that precious feedback in their development and standard of achievement in every object they undertake. Whether it is their performance in a football match or a task set within a training drill, the feedback given lays the path to progression for that learner within the task or match and allows the learner the chance to listen and acknowledge the teachers comments and take on board and develop for future situations. This can be delivered to them verbally or as a written player development report done on a weekly or monthly basis. Assessment Records: The records we keep on individuals are called Player Development Reports (PDR’s). The reason we keep those is to assess players’ progress throughout the course, from initial to final assessment. These are kept by the teacher and updated every session. They consist of the initial assessment, in which the teacher gathers all relevant information from them such as medical information, ability and special needs. This information is taken into consideration when setting aims and objectives. Learners will then be assessed to find their level, taking on numerous tasks and graded accordingly. This outcome again is recorded in their PDR to identify their needs and progression route. Following each session the teacher will add a comment in the PDR on what was achieved during the session and evaluating how well that individual participated, also commenting a note for development and new objectives. Along with learners PDR’s, the teacher will also assess the effectiveness of their teaching as each lesson goes by. This can be done through all forms of assessment, with the teacher evaluating their session judging on the understanding from each learner from that particular lesson. This will allow room for improvement or change of teaching style for further development within the group. This will all be noted in the ‘Actions for Development’ section of the evaluation page of the session plan. Record Keeping: Keeping records is one of the best methods to track progress, development and capability of all learners in your group. They also help keep the running of your organisation to a high standard, therefore making a good environment for learners to evolve. Throughout the course learners will be observed, assessed and tested through different methods in each objective they attempt or complete. These outcomes can be recorded through PDP’s (Personal Development Plans), test papers and documented one-to-one tutorials. These can be set aside and revisited at any point by learner or teacher. Keeping records, with regard to session plans and test results, etc, is also an important tool that allows teachers to evaluate and refine their sessions and any aspect of the rapport between teacher and learner that may need changing or improving, to ensure effectiveness when delivering a session. Also gauging who may need more help or who is ready for more extensive work. In my organisation the types of records we keep are slightly different but still as effective. As a football coach the records I keep consist of medical and incident forms, contact details of learner and venue, (including addresses), CRB numbers and coaches’ ID badges, also a copy of insurance. For obvious reasons these are kept safe and secure between sessions, but during sessions these would be on-hand with the coach in case of any accidents, incidents or emergencies.
Thursday, January 23, 2020
John Gotti Essay -- essays research papers fc
     From its very existence the Mafia has always been feared and respected. They are respected for the power that they posses to do what they want whenever and with whomever they please. Also the Mafia is respected for the money that they poses and the ability to get it by all means possible. They are feared by people knowing that the Mafia would not hesitate to kill someone if need be. "The roots of the mafia go way back to Sicily where their history is ancient and bloody" ( Cummings and Volkman 3).      ‘The American mafia is often portrayed as the invisible and omnipotent criminal of the movie melodrama" ( Cummings and Volkman 4). "It is neither of them, but the American mafia is one of the most dangerous criminal organizations in the world" ( Cummings and Volkman 4). When the American mafia first started people did not pay much attention to the criminal acts that they did and the unholy morals that they stood for. That was until a man from Chicago by the name of Al Capone took the mafia from rags to riches from the late nineteen twenties well into the nineteen thirties. Thanks to Mr. Capone, the American mafia was well known, and became a great force to be dealt with in the world. Mr, Capone also made men of the mafia among the most socially mobile people in America.      There are mafia families all over the world, some of which run their businesses in the countryside. The mafia is mostly a big city organization because of what goes on in the city:" crime , police , corruption and unholy alliances between politics and business" (Cummings and Volkman 5). Basically wherever the money is there will be a mafia family nearby. New York City is considered to be the main grounds of the mafia world in which they earn up to "thirty billion dollars each year" ( Cummings and Volkman 6).           The mafia is similar to a business where men run their own business and do as they please. Just as every business has its own structure so does the mafia. At the top of the ladder there is the "Capo Di Tutti Capi (boss of the bosses)" ( Cummings and Volkman 6). There is no head boss for the whole entire mafia organization itself. But each family has its own boss and he runs it the way he wants to in whatever way he pleases to do so. Under every boss there is an under boss, who is considered to be a supervisor in the mafia world. The counsigliere is called in to... ...BROKE THE MOB. NEW YORK : SIMON AND SCHUSTER, 1993. CUMMINGS, JOHN, AND ERNEST VOLKMAN. GOOMBATA: THE IMPROBABLE RISE AND FALL OF JOHN GOTTI AND HIS GANG. BOSTON: LITTLE BROWN AND COMPANY, 1990. ELLIOT, JOHN. "JOHN GOTTI HIS FAMILY". JOHN GOTTI TRIBUTE PAGE. HTTP://HOME.PACIFIC.NET.SQ/~SEOWJEAN/JOHNGOTTI/FAMILY.HTML ELLIOT, JOHN. "JOHN GOTTI HIS LIFE". JOHN GOTTI TRIBUTE PAGE. HTTP://HOME.PACIFIC.NET.SQ/~SEOWJEAN/JOHNGOTTI/LIFE.HTML KURINS, ANDRIS, AND JOSEPH F. O'BRIAN. BOSS OF BOSSES: THE FALL OF THE GODFATHER: THE FBI AND PAUL CASTELLANO. NEW YORK: SIMON AND SCHUSTER, 1991. LUBASCH, ARNOLD. "GOTTI JURY BEGINS DELIBERATION BY HEARING REPLY OF SECRET TAPES". NEW YORK TIMES 23 JUNE. 1992, B3. RAAB, SELWYN. "GOTTI IS SEIZED IN ‘86 SHOOTING OF UNION LEADER". NEW YORK TIMES 24 JAN. 1989, B1. RAAB, SELWYN. "GOTTI FREE ON BAIL AFTER PLEA IN SHOOTING OF UNION LEADER". NEW YORK TIMES 25 JAN. 1989: B3. RAAB, SELWYN. "GOTTI AND 3 CHIEF AIDS ARRESTED ON FEDERAL RACKETEERING CHARGES". NEW YORK TIMES. 12 DEC. 1990, 1A+                                                                       JOHN GOTTI BY JEFFREY TAYLOR 2,854 WORDS John Gotti Essay -- essays research papers fc      From its very existence the Mafia has always been feared and respected. They are respected for the power that they posses to do what they want whenever and with whomever they please. Also the Mafia is respected for the money that they poses and the ability to get it by all means possible. They are feared by people knowing that the Mafia would not hesitate to kill someone if need be. "The roots of the mafia go way back to Sicily where their history is ancient and bloody" ( Cummings and Volkman 3).      ‘The American mafia is often portrayed as the invisible and omnipotent criminal of the movie melodrama" ( Cummings and Volkman 4). "It is neither of them, but the American mafia is one of the most dangerous criminal organizations in the world" ( Cummings and Volkman 4). When the American mafia first started people did not pay much attention to the criminal acts that they did and the unholy morals that they stood for. That was until a man from Chicago by the name of Al Capone took the mafia from rags to riches from the late nineteen twenties well into the nineteen thirties. Thanks to Mr. Capone, the American mafia was well known, and became a great force to be dealt with in the world. Mr, Capone also made men of the mafia among the most socially mobile people in America.      There are mafia families all over the world, some of which run their businesses in the countryside. The mafia is mostly a big city organization because of what goes on in the city:" crime , police , corruption and unholy alliances between politics and business" (Cummings and Volkman 5). Basically wherever the money is there will be a mafia family nearby. New York City is considered to be the main grounds of the mafia world in which they earn up to "thirty billion dollars each year" ( Cummings and Volkman 6).           The mafia is similar to a business where men run their own business and do as they please. Just as every business has its own structure so does the mafia. At the top of the ladder there is the "Capo Di Tutti Capi (boss of the bosses)" ( Cummings and Volkman 6). There is no head boss for the whole entire mafia organization itself. But each family has its own boss and he runs it the way he wants to in whatever way he pleases to do so. Under every boss there is an under boss, who is considered to be a supervisor in the mafia world. The counsigliere is called in to... ...BROKE THE MOB. NEW YORK : SIMON AND SCHUSTER, 1993. CUMMINGS, JOHN, AND ERNEST VOLKMAN. GOOMBATA: THE IMPROBABLE RISE AND FALL OF JOHN GOTTI AND HIS GANG. BOSTON: LITTLE BROWN AND COMPANY, 1990. ELLIOT, JOHN. "JOHN GOTTI HIS FAMILY". JOHN GOTTI TRIBUTE PAGE. HTTP://HOME.PACIFIC.NET.SQ/~SEOWJEAN/JOHNGOTTI/FAMILY.HTML ELLIOT, JOHN. "JOHN GOTTI HIS LIFE". JOHN GOTTI TRIBUTE PAGE. HTTP://HOME.PACIFIC.NET.SQ/~SEOWJEAN/JOHNGOTTI/LIFE.HTML KURINS, ANDRIS, AND JOSEPH F. O'BRIAN. BOSS OF BOSSES: THE FALL OF THE GODFATHER: THE FBI AND PAUL CASTELLANO. NEW YORK: SIMON AND SCHUSTER, 1991. LUBASCH, ARNOLD. "GOTTI JURY BEGINS DELIBERATION BY HEARING REPLY OF SECRET TAPES". NEW YORK TIMES 23 JUNE. 1992, B3. RAAB, SELWYN. "GOTTI IS SEIZED IN ‘86 SHOOTING OF UNION LEADER". NEW YORK TIMES 24 JAN. 1989, B1. RAAB, SELWYN. "GOTTI FREE ON BAIL AFTER PLEA IN SHOOTING OF UNION LEADER". NEW YORK TIMES 25 JAN. 1989: B3. RAAB, SELWYN. "GOTTI AND 3 CHIEF AIDS ARRESTED ON FEDERAL RACKETEERING CHARGES". NEW YORK TIMES. 12 DEC. 1990, 1A+                                                                       JOHN GOTTI BY JEFFREY TAYLOR 2,854 WORDS
Tuesday, January 14, 2020
Watershed Management
Society and Polity 2010 Watershed Management – A Hope for Sustainable Development Table of Contents Watershed2 Integrated Watershed Management2 Categorization of Watersheds2 Need for Watershed Management:3 Characteristics of Watershed Management:3 Successful case of Watershed management in Maharashtra3 Approaches/methods used for people's participation4 Persuasion4 Gandhian Approach4 Creation of a common platform4 Selfless leadership5 Identification of the most pressing common problem5 Achievements at Ralegan Siddhi5 â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€-Watershed Management: A Hope for Sustainable Development Watershed A Watershed is defined as a topographically delineated geographical area in which the entire run-off tends to converge, through the existing drainage system, to the common outlet of the area for subsequent disposal. In other words, a watershed is an independent drainage u nit. Integrated Watershed Management It is the process of creating and implementing plans, programs, and projects to sustain and enhance watershed functions that affect the plant, animal, and human communities within a watershed boundary Categorization of WatershedsWatersheds are categorized on the basis of the following criteria: * Based on Size: Based on size, the watersheds can be classified into micro, mini and large watersheds. The watersheds with area less than 500 ha are called as micro watersheds. The watersheds with area more than 500 ha but less than 2000 ha are called as mini watersheds. The watersheds with area more than 2000 ha are called as large watersheds. * Based on Drainage: Based on drainage, watersheds can be classified into drains and streams. Drains refer to the smaller water channels whereas streams refer to the larger water channels. Based on Shape: Based on shape, watersheds can be classified into two types namely fan-shaped and fern-shaped. Fan shaped water sheds are those which are circular or nearly circular in shape. Fern shaped watersheds are those which are elongated in shape. * Based on Other Criteria: Watersheds can also be classified according to other factors viz. altitude (high watersheds and flat watersheds), moisture content (arid watersheds and wet watersheds), type of soil (black-soil watersheds and red-soil watersheds), etc. Need for Watershed Management:Watersheds are an asset and therefore they need to be managed properly so that we are able to utilize them in the years to come. They act as a source of water for the people living in and around watershed areas. They help in maintaining the nutrients of the soil, thereby supporting the agriculture sector to give a sustained yield. They also act as a good source of irrigation for the fields throughout the year. Since they support vegetation, they also help in reducing soil erosion as the roots of the vegetation hold together the top layer of the fertile soil.They also hel p in the development of the forests as they act as good source of water for the forest flora and fauna. Objectives: * Water has multiples uses and must be managed in an integrated way. * Water should be managed at the lowest appropriate level. * Water allocation should take account of the interests of all who are affected. * Water should be recognised and treated as an economic good. Strategies: * A long term, viable sustainable future for basin stake holders. * Equitable access to water resources for water users. The application of principles of demand management for efficient utilisation. * Prevention of further environmental degradation (short term) and the restoration of degraded resources (long term). Characteristics of Watershed Management: * Allowing an adequate supply of water that is sustainable over many years. * Maintains water quality at level that meets government standards and other social water quality objectives. * Allows sustainable economic development over the sho rt and long term. Successful case of Watershed management in Maharashtra Development fundamentally refers to human beings.It should be a human experience to meet people's physical, mental and emotional aspirations and potentials, not just in economic terms but should also lead to a sense of self-sufficiency and fulfilment. Ralegan Siddhi, often termed as an oasis of greenery surrounded by dry and bare hilly tracts is a unique example of transformation from poverty to plenty and a living model of people's participation in natural resource management in a watershed. Ralegan Siddhi is a small village with an area of 982 ha in Parner county (taluka) of Ahmadnagar district, Maharashtra, India.It is a drought-prone and resource poor area with annual rainfall ranging between 50-700 mm and temperature varying between 28 °C and 44 °C. The village is surrounded by small hillocks on the northeast and southern sides. The land is undulating and slopes vary from 3-15%. The 1991 Census enumera ted a population of 1,982 living in 310 households (presently estimated to be around 325). The sex-ratio being 902 females per 1,000 males (1,029 in 1971; 1,013 in 1981). The continued decrease in the ratio is explained as the return of male folk to the village with improvement in the socio-economic conditions of the village.Backward classes (scheduled castes and scheduled tribes) constitute only 14. 23% of the total population. Marathas of Khatri caste out-number other castes and constitute nearly two-third of the families. Among others are the backward castes including Mhar, Chamar, Bharhadi, Pardi, Sutar, Barber, Fishermen, Matang etc. By 1975, prior to intervention by Mr. Anna Hazare, the village had become quite notorious with all sorts of social evils, moral down fall and with badly shattered economic conditions. In general, the village presented the profile of a poverty-stricken and debt-ridden society.Scarcity of water was key to distress which limited the prospects of agric ulture. The water table was below 20 m, most of the wells used to dry up during summer and the drinking water had to be fetched from the neighbouring villages. The high rate of surface run off, due to high degree of slope and lack of vegetative cover had washed away the top fertile layer of the soils. Barely 20 ha of the village area was under irrigation. As a consequence the agricultural production was too meagre to support and sustain the livelihoods of the people particularly the resource poor farmers.Not even 30% of the food grain requirements could be met from rain-fed mono-cropping practised in the village. Approaches/methods used for people's participation The approaches/methods used by him for the participation of farmers in natural resource management works are highlighted below. Persuasion First of all, Anna went through a careful envisioning of the deteriorating situation in village life and decided to initiate through religion-moral undercurrent by persuading the people for reconstruction of Sant Yadava Baba temple.But he failed to impress and influence the people at large, primarily because the people were too busy with their own business and the worldly affairs. Gandhian Approach The second step was to set up examples by self-practising rather than mere preaching as Mahatma Gandhi used to do. Initially it went on unnoticed but in due course it gathered momentum. Particularly, he tried to organize the youths of the village under ‘Tarun Mandal' (youth organization). Besides, participation from all the sections of society was ensured and encouraged.Creation of a common platform Keeping all the differences and disparities aside, a common platform and meeting ground was created in the form of Sant Yadav Baba's temple. People started sitting in groups during evenings and discussing about the affairs of the village and common concern. Thus, the process of friendship, cooperation and communication started. Selfless leadership Anna himself invested all the money he had (Rs. 20,000) for purchasing building materials for the temple before asking others to contribute. Identification of the most pressing common problemThe main reason of disintegration, division and distress of the village society was the lack of a sound livelihood support system. The economy of the village was agrarian and shortage of water for irrigation was the major constraint to its development. Thus, assured availability of water was collectively identified as the top priority in a meeting of villagers. Achievements at Ralegan Siddhi Successful abolition of social evils like alcoholism, dowry, corruption and the caste system. These changes paved the way for positive steps to development.Regeneration of watershed resources through people's participation, a living example of watershed development and management. Development of agriculture and allied sectors by better farming practices and cropping patterns, judicious use of water by introducing drip irrigation system, yield enhancement etc. as a result the village where nearly three-fourth population was below poverty line, has become self sufficient and is surplus in food grains, today. Conclusion * Improving agricultural productivity. * Improving vegetative covers. * Increasing fodder & food availability. Reducing soil erosion & nutrient loss. * Improve water availability of surface & groundwater. * Enhancing quality of life among local communities.The case study shows the success of Gandhian approach to people's participation in watershed management. Since 1975, this has resulted into participation of all the 325 village families, renovation of a temple, stopping illicit liquor distillation, water harvesting in 4 small watersheds, construction of many check dams, plantation of five hundred thousand forest trees, controlled grazing, raising of ground water level rom 20 m depth to 6. 5 m, sale of onions worth Rs. 80 million in 1995 alone (exchange rate in June 1995 1 US$ = Rs. 31. 3), so lar street lights, village toilets, biogas, organic farming, introduction of livestock, a full high school, institutionalization of decision making at village assembly level, local voluntary organizational capacity building, acceptance and application of voluntary code of conduct, formation of different action committees, etc. References
Monday, January 6, 2020
A Study On The Concord Waterfall - 1569 Words
Grenada is one of the islands in the Caribbean that has the potential to capture both local and foreign markets in terms of Eco, Health and Wellness Tourism, but there are some challenges that have ensued in establishing this product on the market. This study is mainly based on the principles of †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. and how it can be applied or is applied to the Concord Waterfall which is the focus of my study. The Concord Waterfall is an ideal location to invest in the area of eco, health and wellness tourism. Presently, in the Caribbean region health and wellness sector has an estimated value of USD 180 million. Although the health and wellness sector has the ability to contribute significantly to the region’s development, it is still due to the lack of integrated strategies among the Caribbean countries to cater to the development of this sector of the countries. To compare, Thailand’s export of health and beauty products in 2005 was estimated at $8.72 million USD according to Department of Export Promotion while the Spa industry generated a staggering $155 million USD in revenue increasing year on year (Tourism Intelligence International (TII) 2009). This trend stands to be the most compelling argument for pursuing Wellness Tourism development in Grenada who is geographically much closer to the significant USA and UK markets and speak the same language. (Russell, 2013) Given spa and wellness service’s strong historical foundation and broadening scope, this niche may well beShow MoreRelatedResearch Papers for Eudora Welty4544 Words  | 19 Pagesto that ï ¬ ction but also to the considerable body of historical and critical work that has been done on it, Professor Gretlund establishes both a scholarly and a critical context upon which my speculative concerns depend. It is in the light of his study that I have written what follows, intending to bring to the support of our common concern for literature a metaphysical dimension of concern which I believe appropriate to literary criticism. Eudora Welty has understood from the beginning a responsibility
Sunday, December 29, 2019
Essay about Monsters Inc. - 603 Words
Monster’s Inc. Monster’s Inc. is a fictional tale about two monsters facing adversity. The soundtrack original score was composed and conducted by Randy Newman for Pixar. The album was nominated for the Academy Award for Best Original Score and a Grammy Award for Best Score Soundtrack Album for a Motion Picture, Television or Other Visual Media. The score lost both these awards to The Lord of the Rings: The Fellowship of the Ring, but after 16 nominations, the song If I Didnt Have You won Newman his first Academy Award for Best Original Song. It also won a Grammy for Best Song Written for a Motion Picture, Television or Other Visual Media. In the opening credits, a version of the song â€Å"If I Didn’t Have You â€Å" – Billy†¦show more content†¦The girl was like a gnat that wouldn’t leave Sulley alone. Sulley being the soft hearted guy he is take the little girl to the restaurant where Mike Wizowski is having dinner with his love intere st Celia. The child gets away from Sulley’s hold and causes complete chaos. Randy Newman wrote a specific score for this part of the movie. The score was called â€Å"Boo’s Adventures in Monstropolis,†in this score a character theme was introduced. The theme was light and happy to portray the girl’s ignorance and innocence but at the same time loud, dramatic notes to emphasize what was happening in the scene played over it. Mike and Sulley go through many challenges trying to get Boo back to her door, at one point they even thought she was dead. During that scene Boo’s character theme was played along with soft dissonant notes to play simultaneously together. The last two songs of the movie were â€Å"Kitty†and â€Å"If I didn’t have you.†Kitty played when Mike and Sulley finally got Boo back to her door and it was time for her to leave, the music was melancholy the way the characters felt about their separation. Lastly â₠¬Å"If I didn’t have You†was the popular song in the whole movie at the end. The song expressed how the characters felt about each other and there friendship, hence theShow MoreRelatedResponsibility of the Creator1616 Words  | 7 Pagesthat the monster he created murdered William. Frankenstein started to feel as if he himself had committed the murder because of his role in the monster’s existence. Everything the monster did was Frankenstein‘s fault because he was the creator. Rather then he blaming the monster for his downfall, Frankenstein blamed himself because he created the monster’s life. Victor also felt as if he, himself, murdered Justine because she was executed for a crime the monster committed. Elizabeth was alteredRead More Comparison between Characters of Frankenstein Essay1513 Words  | 7 Pageswords, what he has related during the day (Shelley 37). Shelleys shift in point of view allows for direct comparison and contrast between the characters, as the reader hears their stories through the use of first person. As the reader compares the monsters circumstances to those of Victor and Walton, the readers sympathy for the monster greatly increases. First of all, Victor and Walton made decisions that resulted in their misfortunes. Victor chose to create the being who would later destroyRead MoreThe Humanization of a Monster1460 Words  | 6 Pagesthat he murdered his younger brother then framed a friend of Victor’s for it. He ended his tale, hoping that now Victor felt some sympathy for him, by asking Victor to create him a female companion so they could run off and live in peace. After the monster’s tale, the formerly uninformed reader was now able to see what the monster was like in actuality and feel pity for him, this idea was greatly opposed when the reader only had Victor’s viewpoint to base their judgements on. Once the monster finishedRead More grendelbeo Epic of Beowulf Essay - The Evil of Grendel942 Words  | 4 Pages living down in the darkness, growled in pain, impatient as day after day the music rang loud in that hall, the harps rejoicing(lines 23-26). The poet suggests that the monster loathes the Danes for their loudness. Another reason for the monsters hatred toward men could be because he is jealous of the humans. Grendel knows that he can not be accepted in their group and be one of them. The monster uses this as an excuse to kill them, and he keeps the grudge against them no matter howRead More Physical Appearance in Mary Shellys Frankenstein Essay1270 Words  | 6 Pagesviolent actions of the monster towards others spawned from their violent rejection of him? It seemed clear to me from the beginning, and Victor’s initial reaction, that the monster’s fate was predetermine because of the perception and assumptions made about him base d solely on his looks. In this essay I will examine how the monster’s looks and actions reflect the predominant cultural feelings that those who look different are bad, evil or incapable of normal feelings. That somehow because one may lookRead More A Comparison of Vengeance in Electra, The Bacchae and Frankenstein1265 Words  | 6 Pagessuch a cruel world. He is determined to get even with Victor and kills his younger brother, and when Victor refuses to create a monster companion, the monster destroys more of Victors beloved. Victor, as the monsters creator, is in essence, his mother, making Victors family the monsters family as well. The monster forsakes these family members who were ignorant of his existence. Had they known him, they might have shown him the compassion he wishes for, but because of his hatred and thirst forRead MoreJustice Vs Evil In Beowulf976 Words  | 4 Pagesthe imagery of dark and evil doings to the kingdom palace†Heorot(78)†. So times were pleasant for the people there until finally one, a fiend out of hell, began to work his evil in the world†¦Ã¢â‚¬ ¦corpses(99-125). In the meantime, while the monster’s invasion, the kingdom is full filled the coldness, darkness, and a trageic theme. All were endangered, young and old were hunted down by the that dark death-shadow †¦Ã¢â‚¬ ¦. There was panic after dark, people edured raids in the night, riven by the terrrorRead MoreFrankenstein Essay - a Dire Flaw of Victor945 Words  | 4 Pagesto endure the aspect of the being I had created, I rushed out of the room. Horrified by his creation, Victor abandons the monster in an act of selfishness with no care or compassion for the beast. Feeling bitter rejection from its creator, the monster’s mentality becomes skewered and warped by exclusion. From that point on its mindset consists of pure destruction and torture to anyone that rejects it. However, Victor’s conceitedness affects not only the monster, but the lives of others as well. Read More Cruelty of Society in Frankenstein, Master Harold, and An Enemy of the People712 Words  | 3 PagesVictor creates the monster with the intent to discover methods of improving humanity. However, Victor’s hopes turn to horror when he sees that the monster that he has created is ugly and wretched. After Victor rejects the monster because of the monster’s ugliness, the monster escapes to roam freely throughout the world. While the monster travels, people are frightened by his appearance. They run from him or try to hurt him. These people, however, frighten the monster. He was banished by societyRead More Essay on the Influence of Mary Shelley’s Life on Frankenstein927 Words  | 4 Pagesobvious links that can be made is the connection between Marys need for love and the monsters in the novel. There can be no question of Marys deep need for love and affection, and her reserve was also a cloak for strong feelings not always perfectly controlled (Florescu, 39). This real-life deprivation caused by the death of her mother, her fathers rejection, and her social isolation can be compared to the monsters rejection from society. I am malicious because I am miserable. Am I not shunned
Saturday, December 21, 2019
The Middle Ages And The Renaissance - 1137 Words
The Middle Ages is thought to be a time period of obliviousness by many historians, where diminutive or no developments took place. The church was the focus of attention, and rather than a logical outlook of the world, beliefs were concentrated around fallacies; on the other hand, the resurgence of education and innovations that followed the Middle Ages and was branded as the Renaissance. There have been disagreements as to whether the Renaissance is actually a isolated time period, or instead, just a great point of the Middle Ages. The Renaissance was unquestionably a distinct time period. With the ancient Greek and Roman people as their muse, it led to humanism views and stimulated man to become talented in multiple areas of life. Therefore, the Renaissance man, a man who surpassed in many areas, became protuberant. Also, the ideals of the people altered, and their religious beliefs no longer governed their lives. Developments in all facets of life effectively enhanced. Thus, numer ous aspects led to the modification from the Middle Ages to the Renaissance, a time period that was indisputably dissimilar from the Middle Ages; and Civic Humanism became the forefront of this time. Throughout the Renaissance, notions and theories reformed significantly. Humanism, a vital portion of the Renaissance, focused on nonspiritual concepts and theories and the significance of promoting individual’s thoughts and morals. This movement depicted stimulation from the early Greek and RomanShow MoreRelatedThe Renaissance And The Middle Ages1516 Words  | 7 PagesThe Middle Ages were regarded as a dark and desolate time period in history. Society during this time had no social progress, incessant wars, extreme violence, and no improvement to intellect or education. The Renaissance marked the end of the Middle Ages lasting roughly from the early 1400s to the 17th century. The Renaissance was exceptionally different from the Dark Ages because the human intellect, social climate, and the beliefs of Renaissance men was the opposite of the Middle Ages. ActingRead MoreThe Middle Ages And Renaissance964 Words  | 4 Pages The Middle Ages and Renaissance were two very different periods of time. Throughout the Middle Ages, it was believed that God was the ruler, and almost everything in life was based around religion. Illiteracy was also very widespread, unless one was a religious figure. For example, priests and monks were basically the only literate people during the Middle Ages, and they were the ones that would do all the reading, and writing from the Bible. One of the main reasons for illiteracy was the lack ofRead MoreMiddle Ages and the Renaissance1274 Words  | 5 Pagesï » ¿Middle Ages and Renaissance (Order #A2073046) In the time between the 1300s and the 1500s, a great transformation took place in Europe. Prior to the 1300s, Europe had experienced what has been called the Middle Ages, but after 1500, the continent was fully into the period known as the Renaissance. The impetus for the transformation that took place was the onslaught of the Black Death, or a two hundred year nightmare in which the Bubonic Plague devastated European society. The changes thatRead MoreThe Renaissance Of The Middle Ages1991 Words  | 8 PagesIn a general statement, the Renaissance was used to describe the time when Europeans starting to disregard the restrictive ideas of the Middle Ages. Renaissance, the term comes from the French translation of the Italian word â€Å"rinascita†, which means â€Å"rebirth†or the extreme and large amounts of changes that took place during the 15th and 16th centuries. The Renaissance is what brought forth the death of the Middle Ages and its what embodied the modern values of the new world for the first time. ManyRead MoreMiddle Ages And Renaissance Era1081 Words  | 5 PagesMiddle Ages and Renaissance Era The Middle Ages were not known for their choice in government, ways of living, or their views on the Church. Rather, they were known for making the best of what was given to the, which was music. During the early Middle Ages, peasants stayed bound to the land they were given, but had to depend on landlords for protection. Also, many social bonds were ties of kinship, which lead to the emergence of feudalism among the warrior aristocracy (The Middle Ages: Feudal LifeRead MoreQuestions On The Renaissance And The Middle Ages1054 Words  | 5 PagesChapter 12 Assignment #1: 12.1-12.2 Terms: Renaissance, universal person, secularism, Hanseatic League, House of Medici, Castiglione. Questions (6): 1) What are some similarities and differences between the Renaissance and the Middle Ages that are mentioned in this section of the text? One major similarity between the Middle Ages and the Renaissance is the lack of Classical Culture, characterized by darkness that caused the Middle Ages. Although the Renaissance was known as a â€Å"rebirth†, later historiansRead MoreComparison of Renaissance and Middle Ages1174 Words  | 5 PagesComparisons of middle Ages and renaissance Introduction Middle Ages were the most devastated and dark periods that Europeans had ever experienced. These periods were worse after one another. These episodes Europeans had lack of fortunes, educations, had worse economies and unfair rulers who were corrupted and neglected their responsibilities to their people. People were suffering by unrecognizable diseases, unchangeable seasons and unsolvable conflicts. People were also not optimisticRead MoreMiddle Ages And Renaissance Essay1123 Words  | 5 PagesMiddle ages Renaissance Stephani Klingensmith Western Governors University The middle ages, also known as the dark ages lasting about a thousand years. A time in history when life was hard and people were very poor. According to the article written in 2008 The middle ages western reserve public media, the middle ages were from 476A.D to 1450A.D. The article stated that the middle ages were called the dark ages because, the great civilization of Rome and Greece had been conquered. BecauseRead MoreThe Renaissance Influence On The Middle Ages Essay2462 Words  | 10 Pagesduring the Renaissance distinguish the from the Middle Ages, which ended in 1250. Because of the advances made during the Renaissance, the people fostered ideas that differed from that of their Middle Age forefathers. It is important to note, however, that the Renaissance had the greatest impact on the upper classes, and because of the lack of a scientific Renaissance, some historians do not consider it a true Renaissance. Art became one of the great focuses of the Italian Renaissance, with artistsRead More Middle Ages vs Renaissance2279 Words  | 10 Pages Life during the middle ages (1066-1485) was dictated by how much money you had. Were you a noble? Or were you a peasant. Your quality of life was in direct proportion to your status. Lords of the Noble class ruled territories, also known as villages. These villages mainly consisted of one room houses, with maybe a church and a blacksmith shop. Peasants or serfs lived in these villages and worked under said Lord. Daily life was all about survival. The days were spent planting and growing food
Friday, December 13, 2019
Strategic Marketing Management Free Essays
Criteria referenceTo achieve the criteria the evidence must show that the student is able to: LO1 Understand the principles of strategic marketing management 1. 1 discuss the role of strategic marketing in an organisationUnderstand and discuss: 1. The key definition of strategic marketing 2. We will write a custom essay sample on Strategic Marketing Management or any similar topic only for you Order Now The role and importance of strategic marketing 3. The key strategic marketing concepts and activities in the organisation 1. 2 explain the processes involved in strategic marketingUnderstand and discuss: 1. The strategic marketing planning processes 2. Approaches to strategic planning . 3 evaluate the links between Strategic marketing and corporate strategyUnderstand and discuss : 1. Nature of strategy and marketing 2. Links to corporate strategy, mission statements, organizational structure, corporate responsibility and ethics LO2 Understand the tools used to develop a strategic marketing strategy 2. 1 assess the value of models used in strategic marketing planningUnderstand and discuss : 1. Models used to develop the strategic marketing strategy, such as Porter’s 5 forces, SWOT, STEEPLE, BCG matrix and Ansoff matrix 2. discuss the links between strategic positioning and marketing tacticsUnderstand and discuss : 1. The nature of strategic marketing position and tactics 2. Wh en strategic plans are put into operation 3. How tactics are related to the strategic positioning 2. 3 analyse the merits of relationship marketing in a given strategic marketing strategyUnderstand and discuss : 1. The nature of relationship marketing 2. Place of relationship marketing in a strategic marketing plan 3. Merits of using this technique LO3 Be able to use strategic marketing Techniques 3. 1 use appropriate marketing techniques to ascertain growth opportunities in a marketUnderstand and discuss : 1. Setting marketing objectives and strategy , 2. Segmenting the market 3. Targeting 4. Positioning 3. 2 plan how to use marketing strategy options in a marketUnderstand and discuss : 1. Porter’s generic strategies 2. Core competencies and competitive advantage 3. General Electric Model or Shell directional matrix 4. Market positioning 3. 3 create appropriate strategic marketing objectives for a marketUnderstand and discuss : 1. Marketing mix – 7 Ps (Product, Price, Place, Promotion, People, Process, Physical evidence) LO4 Be able to respond to changes in the marketing environment 4. 1 report on the impact of changes in the external environment on a marketing strategyUnderstand and discuss : The changes and impact of 1. Customer demand 2. Globalization 3. Technology 4. Organizational accountability 5. Importance of customer service 6. Erosion of brands 4. 2 conduct an internal analysis to identify current strengths and weaknesses in a marketing strategyUnderstand and discuss : 1. The organization’s resources, capabilities 2. The way in which the organization configures and co-ordinates its key value-adding activities 3. The structure of the organization and the characteristics of its culture 4. The performance of the organization as measured by the strength of its products 4. 3 propose strategic marketing responses to key emerging themes in a marketing strategyUnderstand and discuss : The strategic responses to changes by 1. Reducing cost base 2. Improving quality 3. Getting closer to the customer 4. Shorter cycle time 5. Strategic Partnerships 6. Ability to change fast Similar essay: Reed Supermarkets: a New Wave of Competitors How to cite Strategic Marketing Management, Essay examples Strategic Marketing Management Free Essays Your organization operates in a dynamic marketplaceâ€â€competition, consumers, technology, and market forces redefine your industry every day. Staying competitive means continuously adjusting and adapting your customer approach to meet changing needs and expectations. Strategic Marketing Management provides a comprehensive examination of all major components of marketing strategy and their integration. We will write a custom essay sample on Strategic Marketing Management or any similar topic only for you Order Now By completing this program, executives will have the ability to enhance their company’s profitability and marketplace position. Strategic Marketing is the way a firm effectively differentiates itself from it’s competitors by capitalising on its strengths (both current and potential) to provide consistently better value to customers than its competitors. In principle it’s that simple, but it means a lot more than getting creative with the marketing mix. Armed with a thorough understanding of the firm’s capabilities and aspirations, the customer market and the competitive landscape, the Goal of Strategic Marketing (and the job of the strategic marketer) is to maximise a firm’s positive differentiation over competitors in the eyes of its target market. It does this by answering 3 key questions; where, how and when should the business compete. In understanding this, it’s no surprise that a Strategic Marketing Plan will often lay a framework for fundamental change in the way a firm works and how it engages its markets. Business-to-Business (B2B) Marketing, like any area of management, has both strategic and operational components. While operational marketing (marketing management) is concerned with developing a suitable marketing mix to realise a set of defined business goals, Strategic Marketing on the other hand is concerned with defining what the business needs to ‘be and become’ to consistently beat the competitors by delivering consistently better value. Simply put, the Role of Strategic Marketing is to decide: * Which markets to compete in (where to compete). * What the basis of the firm’s competitive advantage is going to be (how to compete), and * When and how the firm will enter each market (when to compete) How to cite Strategic Marketing Management, Papers Strategic Marketing Management Free Essays Edexcel Strategic Marketing Management Assessor: Submitted By: Student ID: Table of Contents Introduction2 1. 1)Importance of Strategic Marketing2 1. 2)Marketing Planning Process3 1. We will write a custom essay sample on Strategic Marketing Management or any similar topic only for you Order Now 3)Links between strategic marketing and the corporate strategy5 2. 1) Values of the models in the strategic marketing6 2. 2) Positioning and marketing Tactics7 2. 3) Relationship marketing7 3. 1 ) Exploiting the Growth factors8 3. 2) Response to a change9 3. 3) Strategic marketing Objectives10 4. 1) Changes to the external market11 4. 2) Internal Analysis11 4. ) Marketing Responses11 Conclusion12 Web References14 Introduction Strategic marketing is an essential element in the process of making better plans for the future. Even though it is targeted at marketing, it will be the driving force of many companies to reach the organizational objectives. A strategy could give different divisions blended together and linked to the future. Therefor a better understanding is essential of how the strategies work and how they will be changed in the time to come and the changes one can do in relation to their functionality. The below assignment will provide the necessary details for those. 1 Importance of Strategic Marketing A Marketing strategy is a long term oriented tool used to make sure that no deviations are done to the marketing and the marketing function of the organization will be maintained all throughout the organization as a philosophy. It will be the key to drive an organization to its peak as marketing brings the organization to its customer. So as a result, the ability of a company to maintain and penetrate the market would be through the marketing strategy. Therefor a marketing strategy is an essential element. Under the strategy the main elements would be the pricing, the distributions and the modifications to the marketing mix such as product ranges, after sales, and etc. A concept such as branding also goes along with the marketing strategy (Proctor, 2000). For companies such as IKEA, the need for a proper marketing plan is much essential. Products such as home appliances, furniture and their innovative stuff would need to properly address the target market properly with their pros and cons. Elements such as folding chairs, folding tables would need to be to the customers’ attention or otherwise the customers won’t know about it. So the awareness advertisement campaigns are a must element for any company such as IKEA. Mass advertisements, public Relations are a must element for them. For IKEA the most suitable marketing strategy is to keep updating the innovative products and put the concept ‘Visit us because we have everything needed for your house’ into the mind of the customer (Blythe J. et alTop of Form , 2000). With the competition of Damro, Wal-Mart, the level of competition would be sky high and the level of innovation that those companies perform are much more equal and the pricing strategies used by Wall- Mart are a major threat. Therefor better pricing, product ranges and better market positioning are a must. Therefore a good marketing concept and a strategy are a must element for companies such as IKEA (CravensBottom: o. Form , 2009:p. 71) 2 Marketing Planning Process In strategic marketing the key concern should focus on the long term orientation. Therefore when maintaining connections with the strategy, the following should be concerned, (Donnelly and Harrison 2009), the first step involved in the strategic planning mode, is the situational analysis. Under that the main idea is the analysing the current situation and the current suitability of the company for such changes. Therefore in order to carry out the initial step, Marketing Audit must be carried out. Under the marketing main idea is to detect the possibilities of the current organizational marketing orientation to meet the desired outcome. Mainly the SWOT analysis and PEST analysis can be used in this approach. According to McDonald, (2008) under the SWOT analysis (strengths, Weaknesses, Opportunities and Threats) the main concern should be made on the company strengths. Strengths are those which the company is good at doing something. For IKEA the current market position in the minds of the existing customers all around the world for the home appliances clearly distinguish IKEA. The high quality yet the reasonable prices for their products, will give the prominence in the minds of the customer in any country. That strong global brand will make IKEA to penetrate countries such as Indonesia with ease even though there are existing players such as headache without too much pressure. (Stevens et al 2006) The current weakness in IKEA of having no Corporate Social Responsibility (CSR) in China is a huge underlying problem for the company. Such problems will make the company’s brand image to decline especially in East Asian Countries. Also their level of brand maintenance has been poor especially in China. Indonesia being a closer country to China will get some reputation loss due to that. Indonesia is not a country which they mainly concern about the concepts such as Carbon footprint. Therefore, it must be advised that there is an opportunity for IKEA to use their packing materials in a Green Manner which will make the company image more in line to the mindset in Europe. The major threat for IKEA in Indonesia will be the Damro and Wall-mart. Such global companies will make a significant impact over the products of the company. There for IKEA must pay solid attention to analyze the above aspects to a deeper manner when setting their objectives (www. arketingteacher. com) When it comes to analysis the external market, the key priority must be given to the areas such as Political, technological, Economic, Social. When looking at the Political factors it can be seen that there are many government relate policies such as budgetary allocation to the national trade, government attitudes and so on. Special technological advancements such as level of internet penetration, and e commerce must be taken carefully (McDonald and Wilson 2011). E-commerce will impact IKEA drastically, with the internet use level in Indonesia. Under the economic factor the main point would be the use of the countries’ economic factors such as the global recession and disposable spending of the households must be looked at. Competitor analysis must also be carried out in the areas such as analyzing the key competitors, entry and exit barriers and etc. Once the corporate appraisal is done then the objectives should be defined clearly as to where the company wants to be in the future under the marketing strategies and how the company should be driven to reach the goal. When reaching to the defined organizational goal the main strategist must then be developed. One could use the Target market strategies such as segmentation, targeting and positioning. Another way would be Marketing mix strategies where marketing mix is used to develop the strategies. Growth strategies such as Ansoff Matrix can be adopted to see whether it fits into the organizational culture (Weingand, 2000) Figure 1: Ansoff Matrix Source: Smartdraw. com Once the correct path is chosen having concerned the internal and external appraisal and objective, then the corrective action plans and tactics must be developed. Finally the evaluation and control tactics must be clearly defined to obtain a gain for the company (Doole and Lowe 2008). 3 Links between strategic marketing and the corporate strategy When developing a corporate strategy the steps are almost the same as mentioned above in the marketing strategy setting process. But the difference would be the scope and the coverage. It is essential for the company to make sure that functional strategies such as marketing must tally with the objectives of the corporate strategy. Therefore in order to demonstrate the link between these two strategies porters five forces model can be adopted (Smith et al 2000) Figure 2: Porters’ Five Forces Source: Notedesk. com A company will have the customers due to the power and effectiveness of their marketing strategy which will link to the overall competitiveness of a company. If a company’s marketing strategies are stronger and powerful than the entire company will proceed. According to Michel Porter, the main emphasis was that all the elements shown above will influence the overall strength or the competitiveness of a company. From the SWOT analysis which was mentioned above the link can be seen of the corporate and marketing strategy of a company. This can be analysed from the view points of the weaknesses. If the company is having a poor marketing strategy, then the overall company’s ability to penetrate the market opportunities will be low. Then the necessary adjustments will be made to the marketing strategy to merge the organizational strategy to marketing strategy (Lowson, 2002). Comparing this concept with IKEA Indonesia the level of customer bargaining power is high. This is due to the available options in Indonesia. Companies such as Hithachi, Damro, and Wall- Mart will make the consumer buying more and more wide which makes IKEA will have to adjust themselves more and more price conscious. The levels of bargaining power of suppliers are also a critical factor. Since the company has maintained significant contacts all throughout their history with suppliers, the level of bond IKEA has with the company is immense. Therefore a loss of a supplier will make the company to increase the price but which is impossible in Indonesian market. In relation to the substitutes which IKEA has in Indonesia could be said as a minor effect on the operations. Because even though IKEA is in to Home appliances, their competitors don’t look as innovative as IKEA. Also IKEA concerning about the market pattern changes will make the company to compete in the market more freely. New entrants to the market will not make IKEA to be concerned a lot. But a multinational will be a key issue as they already have the economies of scale and dominate the market with no issue. When analysing the PEST factors, with regard to the Social factors, if the marketing division is not strong then the appropriate adjustments will be made to the existing marketing strategy. One common example would be, if the company is in an Islamic country and if the company uses models with inappropriate dress codes, then the taste of the product will go down. Especially with IKEA in their launch to Indonesia had to use the most effective marketing and ethical ways to grab the market. If the organizational objective is to penetrate the competition, then due to the particular objective, obviously the market share will increase (Frain, 2000). When compare the economic recession in Europe it is essential for IKEA to expand their operations in Indonesia as Eastern Asian countries were not destroyed due to the economic recession in Europe. Even though Indonesian per capita is US$3, 900 which is slightly below the par in comparison to other operating countries, still the expansions could be made as there is significant growth in the market due to the Foreign Direct Investments. The level of Internet penetration in Indonesia according to the Jakarta post. om the level of internet penetration in Indonesia is more than India but below the Korean Republic. Therefore it is likely that IKEA will adopt the concepts such as E-commerce to be available for the customers. 2. 1) Values of the models in the strategic marketing With the use of the marketing planning tools such as SWOT Analysis, PEST Analysis and Ansoff Matrix the following applications can be made. With a good SWOT analysis, it will be very easy to make a company such as I KEA to analyze their current position and to develop any further adjustments such as the implications of the Ansoff Matrix. One common example would be if IKEA lacks in their branding, then through the new products the relative awareness can be made (Carpenter, 2012). The value of the strategic marketing tools such as PEST Analysis, SWOT Analysis is as follows in relation to the penetration to the Indonesian Market. PEST Analysis Under this approach the above theoretical understanding was gained as to how the Political, Economic, Social, Technological factors affect a market. When considering a deeper analysis, the Political Factor is a key Concern as according to the CIA, (2009) the corruption in the government is all spread and rooted. Therefor when IKEA looks to enter the Indonesian Market the political factor should be counter attacked through Corporate Political Activities. The economic factor is a sound characteristic out of all the four items in the PEST Analysis. Even though it is mentioned above the ability of the Indonesian market to be survived from the global recession due to their sound Fiscal and monetary policies, yet the threat of Earth Quake factor is there. According to the British Geological Survey (2012), the possibility of earthquakes in Indonesia is high and the low restiveness must be carefully analysed. Special tactics such as Natural Disaster Management must be adhered in all their processes and the economic impact must be analysed as well such as the drop of the interest rates, Taxation, minimum and maximum pricing must be carefully submitted. According to the Euro monitor International (2012), the possibilities that IKEA will launch their outlets are high. As per the article, the interest levels of the households to reach the shopping malls rather than the traditional markets are increasingly growing. Also to the improvement of the household disposable spending, the amount of spending on the IKEA items will be high. As a result IKEA will locate their outlets in shopping malls largely. Also it should also be remembered that the amount of technological penetration happening in Indonesia is increasing. The usages of Smart phones are increasing, which will later influence the mobile marketing and specially developed apps to bring the latest products to the customer. Therefor from the PEST analysis, IKEA will experience the above factors and move in to IKEA. SWOT Analysis and Five Forces The current opportunities available in the Indonesian Market According to Euro monitor International (2012) are as follows. The main development of the areas such as Emerging Markets will open up the space for IKEA to enter to the Market. Companies such as TESCO will also try to grab the opportunity but IKEA will rush through the opening process as the abilities of the organization such as the Strong Brand Image, Vast distribution channel across the globe and the skills they have shown in the markets such as Japan and China will be the main tactics. With their affordable prices, this would be again easy. As the disposable income and the per capita income of Indonesian whose holdings are below in comparison to other countries, still lower labour cost and economies of scale will enable IKEA to profit. Therefore the SWOT Analysis will be used in many ways and the justification would be that there are many targets which IKEA can dart at. When analysing the Ansoff Matrix according to the dimensions, IKEA can develop their own likings and match them to their SWOT Analysis. One common example would be, if there is a big raising good faith is there in Indonesia, IKEA can look to expand their carbon footprint experience of the companies into packaging and strengths the supplier relationships. Therefor the tools used the in the assessment of the strategy planning are vital and crucial. 2. 2) Positioning and marketing Tactics Strategic positioning is the final stage of the target market. In strategic positioning the key variables to focus on are as follows. Basically positioning is the place attributed to the minds of the customer in relations to the competitor product. Benefit positioning is where the focus is given to the benefits of the product. For a mosquito repellent the main idea will be a good sleep. An example would be in a bed, comfortable sleep and etc. This should be made in line with customer expectations. In order to reach this position the tactics such as benefit focused marketing must be used in order to fix the product in the customer’s mind (Graham, 2008). The product category leader is the positioning the product in a product category such as for home appliances IKEA. Competitive positioning where KFC comes ahead of McDonalds or vice versa. If the products have a unique feature such as door cooling technology, then the brand is LG. That positioning is called as unique selling proposition. If the product is a high quality one, then tactics such as premium pricing, personal selling can be adopted. As mentioned above, the tactics which are short term focused will lead the positioning to a long term orientation (Graham, 2008). 2. 3) Relationship marketing For a company such as IKEA, the use of the relationship marketing will be highly essential. The connection can be identified through the ladder of customer loyalty. Figure 3: Loyalty ladder Source: IndianMBA Under the ladder company must make sure that a prospect must be converted through the marketing promotional strategies to a buyer to be the prospect of the company. An existing customer can be converted a loyal customer through loyalty schemes and membership cards. A customer can be converted to a supporter through marketing activities such as differentiating. A supporter can be converted to an advocate through the marketing strategies such as Permission Marketing and finally through activities such as Branding and customer oriented marketing tools, a partner can be sought where a partner will be engaged in the word of mouth marketing (Peck et al2012). 3. 1) Exploiting the Growth factors There have been many opportunities aroused with the level of increase of the market share. With the change of the market population especially in emerging markets such as China, Brazil, Russia, South Africa (BRICS) the ability of the companies such as Tesco and IKEA have penetrated the markets like never before. The growth has happened not only in the way of population, the technological advancements especially in China, have caused IKEA a big impact where most of the IKEA products are produced in china and as well as India due to the advanced technologies and larger economies of scale in the production (Stone, 2001). When there is a high amount of reverse engineering concepts adopted in countries such as China and India, the level of new innovations can be done. IKEA’s latest products in the home appliance division have made a big impact on their product mix†¦ The latest innovative multi use tables, beds are the latest innovations from the production plants in China and they have successfully implemented those products in Middle east and USA obtaining a larger number of sales and customers to their premises those concepts have made the consumer to visit the place again which proves the correct marketing has been done in the most precise manner (Bachmeier, 2009). Changes to the buying behavior has caused the company to focus on their products more closely to make sure that they can create a switching cost among IKEA products and other brands. The main way of keeping the brand loyalty for IKEA is the provision of customer oriented products such as easy to use steam ironing machines which can be used not only to iron but also to clean the curtains and wall clothes. Such items can certainly penetrate the market and they will be the attractiveness with the level of customer busyness and complexity in their minds (Lester, 2009). On the other hand the emerging markets provide IKEA a better market positioning. Being a multinational, the levels of influence of the local players are high. Especially with Wal-Mart’s absence In the BRIC countries, IKEA has been able to perform better. That is due to the level of efficiency and the effectiveness of their brand. Therefore IKEA has been able to address to the opportunities in the BRIC markets in an effective manner (Proctor, 2000). 3. 2) Response to a change As per Pride and Ferrell (2011), as the market has changed specially with the recession and spatial concepts such as globalization there has been a vast amount of changes to IKEA. The most recent change made due to the global recession from which customers had to cut down their spending drastically and also they wanted to pay lower prices. But the worst thing was that wall mart was able to penetrate the market much effectively and efficiently with their low cost meals and low cost products. Therefor IKEA was compelled to use low pricing strategies. In return IKEA made the products to be even more creative and the Chinese production plants made the products at a low cost. Therefore the ability of the IKEA to cut down the costs and to be efficient in the marketing was a possibility. The other change was the newer manufacturing systems. Concepts such as flexible manufacturing and Just in Timer (JIT) systems are possible options if IKEA to use in their stock management. Also the concepts such as online stores such as amazon. com and ebay. com have made a severe impact over the IKEA products and those are easy for the customers to reach. Therefor IKEA can adopt and the option is available whether to move into the particular online concepts or not. Online marketing concepts such as web 2. 0 have also made a rapid change. Over the social media they have been effective like never before. Especially the blog marketing and social network marketing are now considered as a new methodology to carry out the marketing changes (Weitz and Wensley, 2004). . 3) Strategic marketing Objectives When setting objectives for IKEA the main concepts of the objectives must be looked at. Those are the specifiers, measurability, achievability, realistic and time orientation must be within. For IKEA there should be new ideas if they are to penetrate the market. One objective for IKEA should be to expand their online store up to an extent where they can obtain the online revie ws about the products and concepts such as virtual testing should be made available. By those concepts, the ability of company to penetrate the new customers will be more effective (Fifield, 2012). Expanding their operations to countries like South Africa, Sri Lanka, India, Brazil, Argentina will be the key countries for them to look at as there are no innovative household appliance providers currently. Therefor the ability of the IKEA to expand their sales will be immense. On the other hand company must focus on CSR as they are currently lacking in that field. Relevant people must be allocated and also relative administration and stakeholder awareness about the CSR should be done. If the company is focused on the CSR then there will be a good chance of entering to the BRIC economies as there are a large number of helpless communities are available. Therefor company must target their branding and awareness in those parts The World (Schmid, Top of Form2007). Moving into the vehicle accessories selling market will also be another objective for the IKEA to look at. Using renowned brands to merge with IKEA they must maintain the vehicle market mainly to penetrate the car accessories market as their potential buyers are having vehicles at their home. Therefore the ability of the company to maintain their target customer base will become easy. Maintaining their pricing strategy all through the different divisions will make sure that IKEA will be a differentiated brand (MacDonald and Keegan (2002). 4. 1) Changes to the external market If there are sudden changes to the market factors identified under the PEST factor, will make the company to make the relevant changes to the above PEST factors. Sudden changed to the price levels such as Tariffs will make a price to be expensive. In such scenarios the relevant ad campaigns must be promoted in order to make the product to more and more meaningful despite the fact that they are expensive (Barker and Angelopulo, 2006). If there are changes to the taste situations such as people being health conscious, IKEA will have to use the best possible user friendly and healthy stuff. Tools such as non-stick cocking will items will need to be sold. And also sharp equipment must be adequately changed to the developing concept. 4. 2) Internal Analysis With regard to IKEA, in their new strategy development they have been able to penetrate the global market. This has been a possibility due to their SWOT analysis. For IKEA the strengths would be the strong brand, better quality equipment, global operations, and innovativeness. With regard to a change, those keys will never be changed. Minor strengths such as profitability will decline to a given change in order to catch the market but the key concerns will never get changed (Lamb et al, 2011). But on the other hand, the weaknesses must be answered especially in the BRIC economies. Their inherent weaknesses such as maintenance of the product quality depending on the boundaries will be a severe concept to be maintained. Also the needful of key low cost products to make sure everybody is within their premises is a current weakness that IKEA must pay attention to (Stickland, 2000). 4. 3) Marketing Responses Key elements to the changing contexts will be the use of the Target Marketing. , Marketing Mix change, and Growth Strategies. With respect to the key changes such as price could be tackled under the price mix element and according to the changes the corrective actions can be taken. Also the key challenges such as competitor actions must be adjusted through the elements such as segmentation, targeting and positioning. If the marketing strategy is to diversify according to the taste of the citizens, then the appropriate segmentation can be done. Due to the PEST factor changes the major least resistive would be the marketing mix. Therefore according to the marketing mixes, the needful can be made (Hanssens, et al (2001). Conclusion When considering the planning processes and the relevant tools for strategic Marketing, were discussed in deeply. The relative models such as SWOT Analysis, PEST Analysis and their impact over the Indonesian Market were highly assessed. The possible growth aspect of the strategy setting and the change is evaluated specially to the changes in the market forces. References Barker, R. and Angelopulo G. L. , (2006), Integrated Organisational Communication, Juta and Company Ltd Bachmeier, K. , (2009), Analysis of Marketing Strategies Used by PepsiCo Based on Ansoff’s Theory, GRIN VerlagBottom of Form Blythe, J. et alTop of Form , (2000), Strategic Marketing, Select Knowledge Limited. , P. 8 Carpenter, G. S. , (2012), Handbook of Marketing Strategy, Edward Elgar Publishing CravensBottom of Form (2009), Strategic Marketing, 8th edition, p. 71 Donnelly R. and Harrison G. , (2009), CIM Coursebook: The Marketing Planning Process, Routledge, p. 11 Doole I. and Lowe R. (2008), International Marketing Strategy: Analysis, Development and Implementation, p. 22 Frain, J. , (2000), Intro Marketing, 4th Edition, Cengage Learning EMEA, p. 22 Fifield, P. , (2012), Marketing Strategy, Routledge, p. 116 Graham, H. , (2008), Market ing Strategy And Competitive Positioning, 4th Edition Hanssens, D. M. et al (2001), Market Response Models: Econometric and Time Series Analysis Lamb, C. W. et al, (2011), Essentials of Marketing, Cengage Learning Lester, A. (2009), Growth Management: Two Hats are Better than One, Palgrave Macmillan, p. 52 Lowson, R. H. , (2002), Strategic Operations Management: The New Competitive Advantage, Routledge | |McDonald, M. , (2008), Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy, p. 38 | | |MacDonald, M. H. B. and Keegan W. J (2002), Marketing Plans That Work: Targeting Growth and Profitability, Elsevier | | | McDonald, M. and Wilson H. (2011), Marketing Plans: How to Prepare Them, How to Use Them, John Wiley Sons | | |O’Guinn T. C. et al (2003), Advertising Integrated Brand Promotion, Cengage Learning | | |Peck H. et al (2012), Relationship Marketing, Routledge | | |Smith, P. R. et al, (2000), Strategic Marketing Communications: New Ways to Build and Integrate Communication, Kogan Page Publishers, | | |p. 96 | | |Stone, P. (2001), Make Marketing Work for You: Boost Your Profits wit h Proven Marketing Techniques, How To Books Ltd | | |Proctor, T. (2000), Strategic Marketing: An Introduction, Routledge, p. 21 | | |Proctor, T. , (2000), Strategic Marketing: An Introduction, Routledge | | |Pride, W. M. and Ferrell O. C. , (2011), Marketing 2012, Cengage Learning | | |Stevens R. E. (2006), Marketing Planning Guide, Third Edition, Routledge | | |Schmid,Top of Form | | |(2007), E-Marketing Strategy for Reg Vardy, GRIN Verlag | | |Stickland, F. , (2000), The Dynamics of Change: Insights Into Organisational Transition the Natural World, p. 60 | | |Weitz B. A. and Wensley R. (2004), Handbook of Marketing, SAGE p. 134 | | |Weingand, D. E. , (2000), Marketing/Planning Library and Information Services: Second Edition, Libraries Unlimited, p. 16 | | | | | | Web References | | |Note desk. com,(2012), (online), available from:http://notesdesk. com/wp-content/uploads/2009/04/porters-five-forces-model. jpg, | | |{accessed on 3rd December, 2012) | | |IndianMBA. om , (2 012), (online), available from: http://www. indianmba. com/Faculty_Column/FC807/Fc807. jpg, {accessed on 3rd December, | | |2012} | | |Marketing Teacher. com (2012), (Online), available from:http://www. marketingteacher. com/SWOT/IKEA-SWOT. html#, {accessed on 3rd | | |December, 2012} | | |Smartdraw. com, updated on (2012), (online), available from How to cite Strategic Marketing Management, Papers
Subscribe to:
Posts (Atom)